If you have a website that’s been around for a few years and you’re looking for ways to make some improvements, one of the tactics I recommend is doing a content audit.
When you do a content audit you have a few goals in mind:
- Get rid of any low quality or unimportant pages
- Look for pages or sections that can be improved or updated
- Improve your rankings by more effectively using your link equity, internal anchor text, and interlinking your content