Multilingual Search Engine Optimization (MSEO)

Multilingual Search Engine Optimization (MSEO)

Search Engine Optimization (SEO) means that a Web site or Web page is optimized in such a way that search engines—such as Google or Yahoo—consider its content more relevant, in regards to specific keywords or key-phrases submitted by a user, than the content of a competing Web site or Web page. Simply localizing or translating content does not guarantee that the page or site will rank high in a Web search. Multilingual Search Engine Optimization (MSEO) increases the chance that a specific site or page will be found online by its target customers.

Benefits of Multilingual Search Engine Optimization

Optimized searchability means more Web users will find targeted marketing content, resulting in more opportunities to convert these visitors to paying customers. Compared to launching a multilingual print ad, TV ad, or radio ad campaign, multilingual SEO is a very economical way to capture new customers and usually achieves a much higher return on investment per marketing-dollar spent.

Web site Optimization Services

ENLASO can help evaluate the overall build, structure, and effectiveness of your site and make sure that it is properly internationalized and enabled for localization and translation.

Multilingual SEO

It is critical to optimize a multilingual Web site for all major and local search engines since a professionally optimized multilingual site can achieve the same results as a properly optimized native English site.

ENLASO offers full-service multilingual SEO solutions, including:

• Keyword research,
• Page title optimization,
• Page description optimization,
• Meta-tag description optimization,
• Anchor text and image text optimization,
• Keyword emphasis-, repetition-, and placement-optimization,
• And much more.

Multilingual Search Engine Marketing (MSEM)

Search Engine Marketing (SEM)—also known as pay-per-click advertising—can add tremendous value to any online marketing campaign.

ENLASO offers multilingual keyword and key-phrases research and optimization and our in-country resources can actively support your MSEM campaigns.

For additional information about Multilingual Search Engine Optimization, please also read: Best Practices: Successfully Marketing Your Brand to a Global Audience.

Request a Quote for Multilingual Search Engine Optimization (MSEO) Services

For more information on how ENLASO can assist you with all of your localization needs, please contact us at Contact@translate.com, call 303.516.0857 x127, or complete the quote request form.