The Rise of Page View Journalism

In the early days of newspapers, success and advertising was measured by total circulation. The ability to measure how many people were reading just the business section, lifestyle section, or sports section didn’t exist. As more consumers switch their news reading habits to online consumption, our ability to track which section and pages are being read has improved. However, this enhanced tracking has a dark side: the rise of page view journalism. Simply put, page view journalism is the deliberate creation of stories that are designed to increase page views. It often results in an increase of low quality, high volume reporting and off topic stories.

people will have to reach the conclusion that there is some quality news that is worth paying to have access to …

10 Questions to Evaluate a Social Media 'Expert'

If you know more than 5 people, chances are you now know someone who declares themselves a social media expert. How can you tell if someone's claim of expertise is legit? Here's my quick quiz. Ask each question and take the appropriate action:

Analytics-Driven SEO: A lesson in 4 steps

I'm speaking at Pubcon tomorrow in the Real-World Content Creation Tactics session. I'm going to focus on how you avoid destroying copy with SEO, and how to do great analytics-centric SEO. If you know me, you know I rehearse, in part, by writing. So here you go - a preview of tomorrow's talk.

"Write good content, and they will come."

Humbug.

You'd better have more of a strategy than that. Ian's Cynical Version of the same rule is:

"Write the right good content, and they'll eventually show up."

It's that critical word - right - that can make or break your Internet marketing efforts. So here's a formula I've used for years to make sure I'm writing what my audience actually wants to read:

Using eBay as a keyword research tool

Quick post tonight:

I've been using eBay's keyword research tool for a while now. It may just beat the more established toolsets when it comes to commercial keyword research.

Here's how you use it:

First, go to http://labs.ebay.com/raghavgupta/demoto/to?.

Type in your query:

Social Media and Second-hand

This is partly in answer to several internet marketing questions folks have asked. It's also an extension of an op-ed piece Ric Anderson wrote (with some quotes from me - I'm still tickled about that) about Google's Topeka gag.

Facebook Open Graph

I know what everyone's saying about Facebook Open Graph: Facebook is bringing the whole web into their circle of influence.

I suspect it's just the opposite, and that means a huge opportunity for a lot of business models that have suffered on the web.

What you can do with Open Graph

Open Graph lets site owners put a Facebook 'Like' button on their sites. I put one on Conversation Marketing this morning:

Presenting Data with the DataGridView Control - Ch. 6 of Data Binding with Windows Forms

 

Data Binding with Windows Forms: Programming Smart Client Data Applications with .NET 2.0 shows developers how to best work with data binding. Thanks to the combination of the .NET Framework and Visual Studio 2005's rich designer support, data binding can save developers from lines and lines of unnecessary code while giving users a rich, data-driven interactive experience. In most cases, though, building with data binding will require grasping pretty complex controls.
The first few chapters of Data Binding, due for publication Jan. 20, 2006, focus on basic and advanced data-binding concepts, as well as new data-binding features offered in .NET 2.0.